馬雲和肯德基下一盤大棋 麥當勞哭了

(中國評論新聞網) 2017年04月21日 13:54
馬雲和肯德基下一盤大棋 麥當勞哭了
  一

  肯德基伴上阿里系,麥當勞不知如何接招

  近日,關於馬雲 君子報仇十年不晚的段子刷爆了朋友圈。說的是當年馬雲去肯德基應聘,25個人結果錄取了24個人,只有一個人沒有錄取,這個人就是馬雲。而就在9月2日晚間,馬雲聯合春華資本斥資4.6億美金正式入股肯德基。

  這次聯姻,肯德基和馬雲都在下一盤大棋。

  馬雲擁有最大線上支付平台支付寶,且持有外賣網站餓了麼的部分股權。當下,消費者都希望從手機上預訂外賣並進行支付,肯德基由此希望從中國外賣市場分得一杯羹。

  而馬雲投資肯德基,更多的恐怕是借助肯德基的顧客嫁接自己當前的業務,實現新的擴張模式以盈利。

  肯德基與阿里系沸沸揚揚的合作,讓麥當勞在中國市場面臨前所未有的壓力。能不能找到門當戶對的市場夥伴,將決定麥當勞能否在外賣市場打下一片天地!

  旺哥點評:從英國樂購超市、百安居(電視劇)和家電集團百思買敗走中國市場後,國外品牌已經意識到,要想完全融入中國市場,就必須要與當地企業建立合作。另外,肯德基攀上馬雲和支付寶,傳達出了中國外賣市場仍然是一塊巨大的蛋糕,餐企千萬不要忽視!
  
  
  二

  2016餐飲大數據曝光,掌握趨勢才能賺到手軟

  在近日舉辦的第十七屆中國美食節上,中國飯店協會和零點數據聯合發布了《2016中國餐飲消費市場大數據分析報告》。

  這份報告基於大數據,以中式正餐、中式快餐和西式簡餐三個品類為主要維度,調查對象包括西貝、外婆家、永和大王、麥當勞、必勝客等等幾乎所有知名品牌,通過對消費者需求進行梳理和分析,最後得出3點發展趨勢:

  一、產品口味在未來仍是消費者關注的重點,是餐飲企業競爭力的核心。近年來,一些餐飲企業過分強調營銷噱頭,而不關注產品口味的研究和更新。不注重產品力的提升,餐飲企業注定不能長遠吸引和留住消費者。餐飲行業自去年年底興起了一股反思思潮,重申匠心精神,主張回歸產品本身。可見,在未來的一段時間裡,餐飲行業將逐步回歸理性,針對消費者最基本的產品口味需求進行研究和突破,方能從根本上提升餐飲企業市場競爭力。

  二、消費者正從“價格敏感型”向“價值敏感型”轉換。近年來,一些小而美品牌的崛起和發展,提高了消費者對更優質就餐體驗認知和感知。隨著消費者對價值感知的關注度顯著提高,說明他們正逐漸向“價值敏感型”轉換。因此,如何在產品、服務和環境等全方位打造高價值感的就餐體驗,值得當下餐飲企業深思的問題。

  三、互聯網工具的發展大大滿足消費者便捷性的需求。隨著互聯網技術和工具的不斷升級,線上點餐、等位和支付,以及線下快捷配送給消費者的就餐帶來了更多的便捷性。對消費者來說,足不出戶即可享受到送貨上門的服務,滿足了新生代消費者“懶人”的心理需求。

  旺哥點評:隨著消費者需求的變化,餐飲企業應更加注重就餐體驗感知的營造。在新的時代背景下,能夠利用互聯網技術、智能技術等新興技術,圍繞消費者新的需求,從產品口味、服務質量、環境氛圍及便利設施等方面打造更具體驗感的餐廳將越來越受市場歡迎。

  三

  服務業扛起經濟發展大旗,開店掘金潛力看好

  近日,21世紀經濟研究院對26個省會城市(未包括拉薩)進行排名發現,今年上半年GDP增速最快的是貴陽,為11.6%;其次是杭州,為10.8%;經濟增速全國第三的是西寧,為9.6%。沈陽上半年的經濟增速全國最慢,為-5%。

  今年上半年經濟增速靠前的城市,並不是因為工業,而是服務業導致。比如杭州、貴陽、西寧今年上半年第三產業增速分別為14%、11.6%、10%,均為兩位數增長。而貴陽之所以服務業增長明顯,與該省啟動大數據戰略有很大關係。

  一個城市經濟增速的提升,已經不是光靠投資、工業,或者光靠消費就能快速拉動的,各個城市要根據自身禀賦,確定自己的定位,實現彎道超車。比如杭州和貴州,分別處於工業化後期和前期階段,通過服務業的提速,均實現了經濟快速發展的目的。

  旺哥點評:東北曾是中國最大的工業基地,如今經濟增速墊底令人唏噓不已。其中很大一個原因就是服務業嚴重滯後,同時也跟店鋪經營發展跟不上有關。可見沒有服務業,經濟是很難快速增長的;可見中國經濟繼續穩步前進,與店鋪相關的服務業一定還有巨大發展潛力。
  
  
  四

  小心這樣的員工:竊取顧客信用卡信息被抓

  記者近日從上海靜安檢察院獲悉,近年來,以代客持卡結賬為名進行竊取信用卡信息的案件大幅度上升。

  馬先生在上海一家餐廳聚餐,飯畢拿出信用卡買單。當女服務員鹿某拿著馬先生的信用卡在自己左手劃了一記時,馬先生覺察異樣,立即警覺地抓住其左手,一個黑色小盒子從鹿某手中滑落,被馬先生及趕來的餐廳經理當場人贓俱獲。

  民警到場後發現小盒子是用於竊取信用卡信息的側錄器。經查證,90後的鹿某學歷不高,剛入職半個月。

  她聽說竊取顧客的信用卡信息,轉賣後可獲取高額利潤,於是在網吧購買了一名他省年輕女子的身份證,成功應聘了這家餐廳的服務員,但最後還是被人贓俱獲。

  旺哥點評:老板們在招聘員工時要謹記多留一個心眼,尤其注意應聘者的身份信息是否真實。否則,找到這種員工,就倒八輩子血黴了!

  五

  反思:中國百年老店為何被日本評為零分

  最近,一家有著111年歷史的上海老半齋酒樓火遍了朋友圈,但出名的方式卻令人無比尷尬:因為它被一家日本媒體評為了“零分餐廳”。

  日本媒體的拍攝者進入飯店後,向服務員詢問座位,得到一句生硬的回答:“自己找位子啊!”節目的畫外音評論:“簡直就像以訓斥顧客為樂的店一樣。”

  接著,拍攝者又拍到了廚師在廚房看手機、店員在上班時看報紙,甚至還有幾位店員在店裡打撲克牌。視頻在一片驚嘆和笑聲中結束,最後的畫外音是:“這麼看來得零分也不足為奇了”。

  這家酒樓屬國營企業,服務部朱經理已經在這裡工作了35年了。她說:80年代被分配進入酒樓工作,那時大家都很珍惜這份工作,所有的員工都想在這裡幹上一輩子,唯一的想法就是把自己工作做到最好。但是如今的餐飲環境早已今非昔比,新員工流動性太大,高素質人員很難留住。

  “我們也一直在想辦法把老店優良傳統傳下去,但剛剛訓練好員工又換了一批,對此我們也非常苦惱。”朱經理告訴記者,“零分事件”對他們的刺激非常大,但同時也是動力,讓他們意識到要維持一家百年老店的聲譽,除了在口味上保持傳統,還有很長的路要走。

  旺哥點評:說到底,飯店的傳統,載體是人。無論是飯菜口味、服務水準還是品味氣質,只有通過一代代員工的傳承,百年老店的存在才有意義,否則就如同舊瓶裝新酒,讓人乘興而來,敗興而歸。希望“老店們”知恥而後勇,想清楚一個問題:自家老店能活到現在,憑的到底是什麼?(來源:鋪鋪旺)

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Error: Got a packet bigger than 'max_allowed_packet' bytes
Errno.: 1153